By any other name

Posted on August 10, 2015

What’s in a name? A lot it turns out! Once a product has been chosen for mass production, often an important step is coming up with a name for that product. We often spend weeks discussing possible names, trying to find the one that both resonates with us and will appeal to the public.

Our latest invention, the Hovertrax, was easy to name as rider after rider said they felt like they were “hovering” as they swiftly traveled around. Others were more challenging. As we continue to grow the Inventist brand, more time will be spent on coming up with names that are memorable, fun to say, and stand out – the same way our unique products do.